What you look at predicts what products you choose, but what predicts what you look at? We know, for instance, that products in eye height are looked at more often, but many other factors also influence our attention. We will talk about algorithms that predict when and where you look, and how these algorithms can be used to improve the design of stores, products, and advertisements.
Jacob Lund Orquin
Associate Professor
Department of Management
Aarhus University
Jacob L. Orquin is Professor at Aarhus University and his main research interest is the intersection between decision-making and eye movement control. He has published in top journals in psychology and business including PNAS, Psychological Science, Psychological Bulletin, and Journal of Business Ethics. Jacob is associate editor at Acta Psychologica and guest editor at Journal of Business Research.